The Christmas of 1977 was pretty much devoid of Star Wars toys, as the possible demand for them was grossly underestimated. In truth, who could’ve imaging that the Star Wars universe and everything associated with it would be such an incredible phenomenon?
Christmas of 1978 looked a little more promising, with manufacturers having an entire year to make up for their error the previous Christmas…
Underneath my Christmas tree that fateful morning in ’78 were several coveted Star Wars items. I’ve written about the remote-controlled R2D2 I received in a previous article, but I also got action figures of C3PO and R2D2 and Luke’s land speeder. For a grade school kid like me, this was like getting a bag of gold bullion. I remember with fondness, the hours of fun I had, dreaming up my own Star Wars adventures. Next to my G.I. Joe, these were my favorite toys by far.
Unlike me, my brother hung on to all of his Star Wars stuff over the years, and a few old pieces of mine now reside at his house, with his. It’s nice to know that they still exist and are being looked after.
Growing up in the 1970’s, few heroes loomed larger than Evel Knievel. His legendary motorcycle jumps were the stuff that kids’ dreams were made of. Long before wasting time online was even a thing, kids, parents, families, would gather to see whatever spectacle was featured on weekly programs like The Wide World Of Sports.
While the weekend’s sporting highlight might be an exhibition of The Harlem Globetrotters or Olympic bobsledding, it was just as likely to be a ridiculously dangerous motorcycle jump by Evel Knievel. He might be jumping cars or buses, or even The Snake River Canyon in a rocket.
Accompanying Evel’s exploits, was the inevitable goldmine of toys, action figures, t-shirts, and Halloween costumes. Evelmania was at its pinnacle, and anything that could get labeled with his trademark star-spangledness…was.
When Ideal began producing The Evel Knievel Stunt Cycle, it immediately went to the top of every kid’s wishlist. The kid who lived two doors down from from me got one. My friends at school got them, though they were cautioned against bringing them in to play with at recess. Remarkably, I was able to bring my Lone Ranger silver six-shooters for show-and-tell.
Evel Knievel’s estate is now producing a version of the stunt cycle, for those of us that still feel the need to own one. Brand-new and straight out of the box, you’re more likely to enjoy it over an eBay purchase of a run-through-the-ringer original. Have fun!
Growing up in the suburbs in the 1970’s, there were two ways that we cooled off from the summer heat. First, there was the sprinkler. If we could get Mom to set up the sprinkler, we were in heaven. That was almost as good as a trip to the beach. The second way we cooled off, also courtesy of Mom, was an ice-cold, orange sherbet Push-up.
Luckily for us, our Mom always had the freezer well-stocked in the heat of summer; Push-ups, Fudgsicles, Popsicles, Freeze Pops…were always at the ready for sun-soaked kids. I liked Push-ups best of all, with their red, yellow and blue polkadotted cylinders.
Push-ups seemed to taste better than regular orange sherbet out of the tub. They were a couple of minutes of melty heaven, until disappointment revealed the clear plastic end of the platform that actually “pushed up” the treat that was named after it.
The good news is, you can still buy Push-ups today, in a variety of flavors and packaging. If you’re looking for the most vintage experience, Target sells a version that even comes packaged just like you remember, in polkadotted cylinders. Enjoy!
Growing up in the 1970’s, fast food was a bigger treat than it is today. Home-cooked meals were the general rule of the day, but occasionally, we got to go out to eat. Usually, it was because we were spending the night with our grandparents.
One of the places that my grandparents like to take us to was Burger Chef. There were two in our town back then, and the buildings are still recognizable today. One is a Mexican restaurant, and the other is a liquor store. Every time I drive past one of them, the memories come back to me.
To my memory, Burger Chef was the originator of the kid’s meal. I remember that at one time, your burger & fries were served up on a Burger Chef Frisbee. There are actually a few for sale on eBay right now. There were two versions, one was glow-in-the-dark, the other was red. How could a kid in the 1970’s not be roped in by a gimmick like that?
My childhood memories of Burger Chef, and spending time with my grandparents, whom I really loved, will always stay with me. Like a warm, sun-tinted Polaroid, they are among the best that I have.
If you were a kid growing up in the 60’s or 70’s, chances are you collected Topps baseball cards. Whether you played the actual game or not, nearly every kid had a collection. They weren’t only good for trading, they were even better at making noise between the spokes of your candy-colored Schwinn. Now that’s the sound of summer!
When I was in grade school, my Mom would buy me a pack of cards if I went grocery shopping with her. They were in every checkout aisle, and I couldn’t wait to get my grubby little hands on ‘em after the shopping was finally done.
If I’m remembering correctly, for most of my childhood they hovered around the 15-cent mark. Once in awhile, I would luck out and Mom would buy me three packs, instead of the usual single pack. I can still remember the feel of that waxy wrapper, which smelled like the often rock-hard stick of bubblegum hiding in between Barry Foote and Oscar Gamble.
You’d always get a few cards that you already had, “doubles,” to keep with the stack of cards you’d trade, but every once in awhile, you’d get something special, like a Reggie Jackson or a full-team picture card. Occasionally, they’d do runs of fathers and sons who’d both played in the bigs, pictured on the same card. Those were cool, too, and hard to come by.
Even though I’m nearly 53 now, I’ve still got the bulk of what I collected as a kid, before so many companies like Fleer entered the market, and collecting everything became financially impossible for a kid. I finally bought binders and protective plastic sheets to keep everything safe and organized a few years ago. It was a lot of sorting work, but it was also a lot of fun taking a long look back.
The best part was that after I had sorted everything, I must’ve had 100 cards that were doubles and triples, left over. I went online and asked my friends if any had kids that collected baseball cards. About a half-dozen replied that they did, so I sorted the cards by region, so they might get players that their Dads had told them about. I pictured myself as a kid, and what it would have meant to me to be handed a bunch of Chicago Cubs cards from the 1930’s, when I was a kid in the 70’s.
That thought still makes me smile. Funny how a few little rectangles of cardboard could mean so much, all these years later.